Two-thirds of UK holidaymakers want green travel options

A new survey has revealed the vast majority of Britons want to reduce the environmental impact of their vacation. 

Some 64% of UK travellers are searching for green travel options, according to Aviva’s latest How We Live Report. This includes opting for more environmentally friendly transport modes, accommodation, and taking more environmental steps while travelling, with one-in-eight now choosing a tour operator focused on eco-tourism, and one-in-five checking into ‘green’ resorts. 

Overall, almost a third of holidaymakers in Britain are now travelling by boat or train in a bid to reduce their carbon footprint, and nearly two-thirds are taking less luggage to limit environmental impact. Meanwhile, nearly half of all those who took part in the study are keen to adopt responsible actions like reusing towels and bedding while they are away. 

cycle route sign on a wooden post

The research has been published as options for outbound travel from the UK continue to be marred by ongoing delays and short-staffing at airports and ports, a situation that has already had a detrimental effect on the public perception of transport hubs, airlines and ferry companies. Adding to concerns for the travel industry, Aviva’s report now suggests that two in five people are taking fewer breaks away to help protect the planet. 

However, there were public concerns over ‘green travel’, the most common worry being how long it would take to reach destinations if planes were not an option. Meanwhile, 24% feared the holiday would not be luxurious enough, while 18% simply did not intend on changing the type of holiday they usually book. In another message to the industry, 27% did not believe green tourism was an issue individuals needed to consider, and responsibility should fall at the feet of insurers, carriers, hotel and resort operators. 

‘There’s a definite desire from people to balance their love of travel with their environmental ambitions and it’s reassuring that many people are already making sustainable holiday choices. Some individuals are concerned that eco-friendly holidays may not be as luxurious or as enjoyable as other breaks. But there are a wide range of options available nowadays, so travelling ‘green’ needn’t mean being devoid of home comforts,’ said Jon Marsh, MD, Partnerships, at Aviva General Insurance. ‘Whatever the type of holiday, travel insurance is an important consideration when taking a break. A standard travel policy may well cover an eco-tourism holiday, but it’s important that people check their cover in case of any limits or exclusions.’

A 2020 study found the world’s wealthiest citizens consume more than 200 times the fuel of the poorest each year. 

Image credit: Gemma Evans



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