A Glassdoor for workplace climate action and education is here

Hurd facilitates rating and reporting on environmental impact and efforts among members of staff. 

Workers can anonymously rate their company’s efforts in helping mitigate the climate crisis, share stories of successful policies and initiatives, and access e-learning resources to help them take more action in their job. 

Hurd is available as an Android, Apple or web-based platform, ensuring maximum accessibility. The concept was born from a number of studies that show environmental anxiety is rocketing, and inaction at an organisational level is a key contributing factor.

According to research by Kite Insights, 70% of employees believe acting on the ecological emergency at work is important to their motivation and well-being. Meanwhile, a survey by Protect, a charity working to defend whistleblowers, fears about being victimised at work or fired altogether as a result of speaking out are stopping employees reporting corporate negligence. 

‘With Hurd, we want to focus on people as the ultimate force behind the potential to unlock positive tipping points,’ said Sophie Lambin, founder & CEO of Hurd. ‘People and their willingness and ability to act at work is still untapped. Let’s give people the voice, the tools and the network to contribute to shifting the whole system faster and in a way that is inclusive.’

Hurd awards a Climate Empowerment Score to every employer that has been rated, which can be used as a ‘readiness indicator’ based on three questions all employees that sign up are asked. These relate to ‘assessing staff understanding of (head), their connection to (heart) and ability to act on (hands) climate at work.

‘Hurd is a bit like Glassdoor for climate – it amplifies employee voices and improves transparency to help celebrate the best performing organisations, and to help others learn from them,’ said Mike Fenna, Chief Technology Officer at Hurd. ‘However, whereas Glassdoor takes a ‘once and done’ approach, Hurd takes a ‘little and often’ approach, building up an ever-evolving, and eventually comprehensive picture of the user’s experience of their ability to act on climate at work.’