The Polluted Mermaid campaign highlights plight of marine life

Ahead of Disney’s much-anticipated live action version of ‘The Little Mermaid’, the Polluted Mermaid is a visually striking push for awareness.

Run by sustainable toilet paper company Oceans, the campaign uses images of a mermaid surrounded by plastic pollution and contaminated water. The photographs aim to increase the public’s understanding of the problem, and the threat it poses to marine life.

The company has also analysed data to reveal a list of the 10 most polluted beaches in the UK. These are:

1. Blackpool Central
2. Blackpool North
3. Bognor Regis (Aldwick)
4. Bridlington South Beach
5. Dunster Beach
6. Heacham
7. Scarborough South Bay
8. St Mary’s Bay (Kent)
9. Tynemouth Cullercoats
10. Weston-Super-Mare Sand Bay

‘This campaign has been a long time coming and we’re delighted to have finally fulfilled our plan. We’re huge advocates of protecting marine life, and we felt this was an opportune time to get such a serious message across,’ said Jordan Kelly, Brand Marketing Manager at Oceans. ‘At Oceans, we’ve made it our mission to create sustainable, affordable alternatives to often overlooked household essentials, including plastic free toilet roll and kitchen roll. Each person who joins us on this mission will help protect the marine life…even the mermaids.

‘Continued lack of ocean protection and ignorance will accelerate climate change beyond repair; and with The High Seas Treaty aiming to help place 30% of the seas into protected areas by 2030, this campaign has the potential to be an imaginative solution that truly makes a splash,’ he added. ‘Oceans is no stranger to being at the forefront of raising awareness of marine pollution, and this latest campaign is a breath of fresh air not only for the brand, but for the UK audience.’

More on water pollution: 

22,000 tonnes of oil released into UK waters

Legally binding targets announced to cut sewage dumping in rivers

Water pollution events now detectable from space

Four new bathing spots for England, worst beaches for water pollution revealed

Researchers to study how coastal litter has changed over time

Government rejects ban on plastic waste exports in surprise move

Images: Owen Humphreys/PA Wire